Track audience engagement and optimize future video content.Share your content on your chosen platforms.So, in the real sense, this is how video marketing actually works:

This is because video marketing (and marketing in general) is data-driven. On the surface, video marketing is simple: you create video content that promotes your business in some way, share it on your chosen platforms, rinse and repeat. For example, Animotica, a leading Windows 10 video editing software, has gone from 2 million to over 5 million users within the last couple of years.īut this is only a scratch on the surface because here, we will look at what video marketing is, how it works, why it’s important, and how to get the best results for your business through video marketing. This has had an enormous impact on content marketing as more businesses are shifting focus to video marketing. And in light of that, Wyzowl’s research confirms that 89% of consumers decide to try a company’s product after watching their video content. While all these forms of content are crucial, video marketing has been the coolest kid on the block in the last few years.Īccording to Cisco, about 1 million minutes of video content gets shared across the internet every second. This encompasses social media posts, podcasts, blogs, video content, emails, and more.

Content marketing has sealed its place as one of the best ways of building brand authority and connecting with a group of target audiences.

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